Not me. The Q3 results showed a steep decline in profits (over 60%) caused by weak demand for the shitty Samsung Galaxy S5. Serves ’em bloody right.
The S5 was launched in a blaze of the usual publicity earlier this year and has failed to live up to expectations. It’s not hard to see why either. Like the S3 and the S4 and pretty much all of the so called flagship mobiles, the Galaxy S5 has no compelling value proposition to encourage users to upgrade. Hell, it doesn’t even have a quarter of a value proposition.
The heart rate monitor shite is as dumb as it sounds, the screen is far too big and the battery life is beaten to a pulp by the far more desirable and elegant Sony Xperia range which has also been dust proof and water proof for years, long before Samsung decided to jump on that particular bandwagon.
That leaves the fingerprint sensor (shyeah, riiight) and 16MP camera. Fair enough, the camera will do the job but you’d need your head examined to buy the S5 just for the camera. As for the fingerprint sensor crap, this is supposed to allow you to make payments and unlock the phone and used for other security features. Only problem is that it’s not half as useful as the Apple version so don’t expect it to work. As with pretty much everything Android, it’s all buggy, laggy, sub optimal and offers the kind of end user experience that you leaves you snorting in derision.
Oh, and if you were expecting a premium finish, tough, it’s the same plastic crap, albeit with a mock leather back thing, that Apple fanboys will be mocking you again for like they have the last two years. The flagship phones from Huawei, a company far more on the ball with Android than Samsung, put the S5 to shame and are far more premium.
So there’s nothing on the hardware side but what about the software side? Specifically Samsung TouchWiz? Well, if you like the worst kind of bloatware that can’t be removed and that comes with two versions of everything, Google’s snooping apps rubbish and Samsung’s feeble stocking filler version that nobody will never ever use, then this is the handset for you.
No surprise then that there are warehouses full of Samsung Galaxy S5 stock which they can’t shift for love or money and which has accelerated the development for the next pointless version of this shitastic mobile. Samsung have said they are going to reduce the number of mobiles they bring to market (currently around 20) and focus more on the ones they do which is every bit as vague as it sounds. They might want to start by making a smaller, and by that I mean sub 4” screen, more premium handset with a useful battery life instead of being locked in the ridiculous hardware race with ever more ludicrous specs.
Welcome news then for any change in direction by Samsung, but don’t go expecting anything revolutionary. For a lot of people, Android means Samsung and those sheeple will happily buy anything with a Samsung sticker slapped all over that plastic casing. Plus, with a market as crowded and as stupid as the Android one, it’s becoming increasingly difficult to differentiate against other more compelling handsets.
If Samsung are to move back into the black, they will have to do a lot more than just churn out yet another tired Galaxy handset with a few rubbish upgrades.